How to Choose the Winner of AdSense Experiments

You may choose the winner at any time to see the confidence level. However, it is recommended that if one of the settings has reached at least 95% confidence (indicated by five blue dots five-blue-dot), you should choose the winner of your experiment.

Once you have chosen the winner, your experiment moves from the running state to the completed state. You may also stop/end your experiment at any time. Please fill free to share your own AdSense experiments with us.

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