Domain authority is essential in terms of having your search engine rankings. If you have a domain authority that is very less, say 10-20 you wouldn’t be ranking well for your focused keywords. In the same way having a better DA score can do well if you are looking for more authority and you rank for more terms. This indirectly means you get better monetization offers through paid posts.
If you want to increase domain authority, you need to keep the following points in mind.
1. Earn links from more sites:
Link building is always considered wrong, but you can earn links for you. As “the number of root domains linking” is a major factor to boost your domain authority, try to get more and more sites linking to you.
Writing helpful content and case studies that help your audience can get you more backlinks than just writing random stuff.
2. Start marketing your content:
Content marketing is the new game in the blogging world. You need to market your content to increase its reach. The more eyes on your content, the more will it help the readers and hence more link backs, more social shares, and more authority.
3. Not only diversification, but you also need a clean link profile:
While having a variety of sites linking to you might seem lucrative at first, they always are not in good terms with standard search engine optimization practices. You need to put a check on spammy and very low-quality sites linking back to you. This also applies to the forums and community link backs that Google considers improper.
Do not indulge in improper SEO practices like buying links, site wide link ads, or linking from low-quality sites.
If at all you fall prey to negative SEO attack, and too many low-quality sites link to you, disavow them. You need to check regularly your Google Webmaster tool for seeing who is linking to you.
4. Build a well-planned internal link structure:
Internal links are said to have occurred when a link in an article takes you to another related article on the same site. In other words, interlink all your posts to have better on page SEO and finally an improved domain authority.
5. Write epic content and nothing less than that:
When you want to prove your authority, you need epic content that no one can beat. Epic content in the sense; content that provides value to the readers.
You need to write posts after reading that your reader might not wander anywhere else for the same problem. Avoid duplicate content issues. If you have a post that is somewhat similar to an existing one or is an updated version of it, use the rel=”canonical” feature to point out search engines to the source of the article.
Use Google trends and Buzzsumo to find topics that are trendy and in demand. Then write a relevant and detailed post on it. If you cannot write on a topic that is new, simply take up any article that has good rankings but has chances of improvement and then apply Brian Dean’s skyscraper technique to rob him of his rankings.