When you search for the best tips to help you rank a whole site or any particular article, then you will find a number of different ways to do so.
Some will suggest working on On-page SEO optimization, some would suggest focusing on off-page optimization while some would recommend you to focus more on social media.
But there is one particular thing that everyone will recommend you to focus on to rank an article. And that thing is long tail keywords!
Long tail keywords are very important when it comes to ranking a blog or an article.
The reason behind this is if you are trying to target a short keyword like “blogging” and you think that you can rank it then you are wrong.
But if you use long tail keywords like “best blogging tips 2017” or “what are the best blogging tools” then ranking for such terms is comparatively easy.
If you are in the blogosphere for some time now then you would know that Google has been changing the search algorithm again and again by introducing new penalties like Google Panda, Penguin, and Hummingbird.
In a way, these penalties are doing a really good work of filtering out the search results to give you the best answer to the query you search for instead of giving you results that are just spam.
But even when you provide the highest quality article with long-tail keywords as your targeted keyword, there is a very good chance that you might get penalized with the Google penalties.
Since Google penalties are mostly based on spam removal and your article or website’s ranking depend on keywords, the penalties and keywords are closely connected.
I will talk about how to save your blog from such penalties later in the article but before that let’s see how you can find the best long tail keywords.