Did you ever wonder why some sites rank for terms and queries even if they have written it at a later date and have less information than you?
This is where domain authority comes into play.
Domain authority not only helps you to rank for keywords but also makes your site appear authorities to search bots that mean whatever you write is considered important. And this indirectly means more followers, more sponsored post requests, and more value of your blog.
If you wanted to know how to increase your domain authority, this is where you will get it all.
In this post, I will explain all you need to take care while thinking to improve your Domain Authority. But before taking you for an information splash let me explain the core concept of domain authority.
What is Domain Authority?
Domain authority is a logarithmic score (ranging from 0-100) by Moz, which predicts how well a domain (web page) will rank in the search engine results. It is based on some other factors like Moz Rank, Moz Trust, social signals, linking root domains, total backlink profile, user experience, site loading time, traffic, etc.
Scoring a DA of 30 from 20 is easier than getting it to 90 from 80. Often authoritative sites like Wikipedia, Facebook and Google itself enjoy the ultimate DA score of 100. But that doesn’t mean sites with DA 50-90 are considered inferior.
It is a comparative value which means your site might see a degradation of domain authority if it is not updated or does not hold the quality signals true.